About Get the Cheese: The Demotivational Road to Health, Wealth, and Real Happiness by Damian Andrews:

Everyone wishes to be happier, healthier, and wealthier. But, if everyone wants it so badly, why do so many people struggle to achieve it?

It takes more than knowledge to succeed. Action is not enough for long-term success.

The iPod’s success was not a fluke. Steve Jobs’ success is replicable. Dropbox founder Drew Houston, Pinnacle Group founder Nina Vaca, and others followed the formula. The success principles are seen in the Great Pyramids and the Apollo missions.

Get the Cheese author Damian Andrews takes you on an entertaining and witty out-of-the-box journey. From stories of cave dwellers to today’s great business leaders. You’ll learn that the secrets to health, wealth, and happiness already exist within you, and learn how to let them out.

As Shakespeare said, “There is nothing either good or bad, but thinking makes it so.”

Book Excerpts
What really inspired the iPod?
“Giving up, Steven sighed and looked across the room. The latest ‘Gift from Bill’ mocked him from the coffee table. Someone thought it was funny to set it up in his office. It was an ugly industrial-looking box with an even uglier-looking screen box on top. Steven whispered, “Oh, you know, there are 114,000 known viruses for that thing. Time to think different for the cure.”
In a flash, the music player hurtled across the room in a graceful arch. It smashed into the screen. First imploding, and then shards of glass sprawling across the coffee table. As the last of the glass came to rest, a small wisp of smoke exited the top of the broken screen. With grace, it circled and then dissipated, leaving an ozone/phosphor aroma in the air. It was a picture-perfect moment. “If only my phone had a camera to immortalise the moment,” Steven thought.”

Apple’s iPod Success
“Often, the first movers are mistaken for trailblazers in the grand annals of innovation. This misconception is far from the truth. Most figures lauded as pioneers were not the first. Their difference was that they made the innovation work.
Ford, Gates, Lucus, and Jobs created viable financial and cultural touch points. They did this using already-established concepts. Add to the list Coca-Cola, Sony Playstation, McDonald’s Happy Meal, Amazon Kindle, Tesla Model 3, Google Search, and many more. Despite their late entry, they all became more than a product. They transformed into icons of the world in which we live.
In the same manner, the iPod wasn’t the first MP3 player. Yet its success and effect on the music industry are undeniable.
There is so much more than being first. The skill is in the flair, finesse, and foresight to perfect the concept. To make it both appealing and a commercial success. There are many examples of products that were not the first but became successful.”

Targeted Age Group: +12
Written by: Damian Andrews

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