The goal of “Your Next Big Idea – Improve Your Creativity and Problem-Solving” is to help the reader develop innovative ideas. Whether those ideas are giant multi-million-dollar businesses or simply ways to improve everyday activities, this book describes a process that can be used to help the reader originate and cultivate ideas that can change their life. It is styled as an interactive workbook where the main character is the reader, with each section featuring exercises that will challenge the reader’s perspective, improve creativity and help them become a better problem solver. The book is split up into six sections. The first section outlines how to notice problems, needs, wants and questions in our everyday world. The book then follows with a second section that examines how to erase stigmas or assumptions about these problems, needs, wants and questions. Following that, the book investigates how to create solutions to these problems, needs and wants using the skills learned from the first two sections. Next, the reader takes those solutions to section four where they do a feasibility check to see if the solutions and ideas are viable. Section five explains how and why the reader should share those ideas and solutions with others to receive feedback and improve upon them. By the end of the fifth section, each reader should understand the full creative idea innovation process. The final section builds off the process and explores the next steps to follow to implement these innovative ideas. Ultimately, “Your Next Big Idea – Improve Your Creativity and Problem-Solving” is essentially a complete program that guides the reader to come up with their own next big idea.
Targeted Age Group: 18-85
Written by: Samuel Sanders
So, what makes me someone to learn about the creation of ideas from?
Throughout my career, I have seen how the idea process works in all different sized companies.
I have started multiple startups both as part of a team and by myself. One of the companies I was a co-founder of was Wundershirt, which at its peak sold athletic training clothing to Olympic athletes prepping for the 2016 Olympics. During the startup growth process, I have been part of multiple incubators and have watched and observed how many startups came to be.
I also have worked for a company that was part of the INC 5000 fastest growing companies. Here I was selected to be a part of the R&D team to help work towards developing new products. Working at a fast-growing company you can see how the ideas come to be and problems are handled by members of a successful small business team.
Finally, I have worked on business development for a company part of Fortune’s Future 50 list and Fortune’s Fortune 500 list.
In my career, I have been watching and creating ideas for all levels of business from the startup phase, to the high-growth phase, and even for large companies.
This has allowed me to have a unique perspective on the idea process and allowed me to look at the whole idea of creativity, problem-solving, ideation and innovativeness from an angle that most people have not seen.
While most of the time I am at work when I am not working though you probably can find me at an amusement park, playing board games or drinking coffee from a local coffee shop.
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