Nurture Your Business to Success
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect.
This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor’s even if it’s a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold.
Targeted Age Group: 18-75
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Barry Feig is a leading marketer and consumer behaviorist. He has over two decades of experience developing new products and marketing strategies for companies such as American Express, Colgate-Palmolive, and First Brands. He has developed marketing strategies for familiar products such as Glad Lock Storage Bags, Kellogg’s Smart Start Cereal, American Express’ Gift Cheques, and Ralston-Purina’s Kibbles & Chunks. Prior to founding the Center for Product Success, Mr. Feig owned two New York advertising agencies, Ad Ventures and Feig Communications. His clients included IBM, Schenley Distillers, and Curtis Instruments. He lives in Albuquerque, NM.
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