Many of us have a secret adventure we’ve dreamed of that we believe our finances & our situation make impossible to achieve. With tongue in cheek analogies using the best adventure stories, Finance Action Hero: Mission Possible challenges that thinking by providing you with a strong foundation for getting things done, no matter what your situation. After training you in all the key Action Hero skills – including taking inventory, staking out a target and brainstorming an action plan – you will also be given the tools to confidently bring in the experts when you need them.
After a few final words of wisdom (that’s what mentors are for in action movies, right?) we send you out to attack financial missions you never imagined possible armed with an arsenal of insider tips and your own gut instinct.
Targeted Age Group: 16-50
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Financial maths nerd, movie geek, and dedicated foodie, Peita Diamantidis is a new form of ‘geek’ hybrid. Having co-founded Caboodle Financial Services in Sydney, Australia in 2006, she combined her maths and finance experience with a passion for communicating that now has her on a mission to empower the public to take charge of their finances.”The best place to start seemed to be asking the general public how they currently approach all things financial in their lives” Peita said. “Incredibly, over half of the people we surveyed admitted to being crippled by ‘financial paralysis’ resulting in procrastination or outright avoidance when it comes to the day to day things like paying bills or reading bank statements. This is well before they ever manage to get their head around planning for the future. This is only natural of course, as what we don’t understand we fear, and what we fear we avoid.””Unfortunately, many of the financial literacy efforts to date universally required the public to learn about us, to learn about our world, and somehow become fluent in our strange language and complex products … and when we dug further (and did a little soul searching) we realised … it’s not about us, it’s about them! And that was how Zaptitude was born.
Once she identified what we felt people needed to get on top of their money stuff – some Zaptitude – she then did some digging into what stops people from finding this magical ingredient themselves. And her research identified that the single biggest barrier to being completely on top of all things financial was … ACTION … or the lack of it. Just like losing weight, quitting smoking or any other major life changes we attempt, it is all for nothing if we don’t take that first step, and then the one after that.
Whether it’s Peita’s Finance Action Hero series of books, or the recent research into Gen Y’s hopes and dreams for the future, the Zaptitude HQ team have come up with a framework to ensure that people feel empowered, inspired and supported to act. We figure that the next wonderous creations, magical art and innovative employers are going to come from people who can not only imagine their next great adventure, but also have the financial understanding or ‘zaptitude’ to take the leap.
As sidekick to the Zaptitude Tribe, Peita sees herself as the Robin to her members’ Batman – taking control of their goals through education and inspiration (and a healthy dose of fun!)
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