From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.
In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Persuasion:
* Why it’s essential to embrace persuasion in marketing
* Why unethical persuasion will kill your business
* How to work out which part of the business needs your attention
* What website, marketing, customer service or product optimisation you need to do next
* Lots of simple ways to increase your conversation rate
Targeted Age Group: 25+
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Chloë Thomas has been working in eCommerce since 2003, learning how to increase orders, up customer retention, and recruit new customers cost effectively. Working with businesses from the high street right down to start ups. eCommerce MasterPlan is the result of Chloë’s years of experience, the books, blogs and courses have all been created to help eCommerce business owners and marketers to make the right decisions as they build their own path to eCommerce success. The eCommerce MasterPlan Podcast exists to bring a weekly dose of inspiration direct to the desks of eCommerce business people all over the globe.
Power Retail (Australia) named Chloë as one of the top 10 eCommerce commentators in the world, and within 6 months of launch the podcast was already the top eCommerce podcast in the UK.
With her key skill being to take a complex subject and make it easy to implement.
Whether it’s Adwords, Automated Marketing, Delivery Strategy – or the whole eCommerce shebang!
Chloë is on a mission to help people avoid wasting opportunities and pooring time, money and energy into the wrong marketing.
Chloë grew up in Cornwall, and after many years living in Oxford is now back in Cornwall. When not traveling the globe helping eCommerce businesses navigate their simplest path to success Chloë can be found pottering around in rural Cornwall, on a boat, watching rugby, or at the bar (usually!).
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